1995 - Nike SNKRS

Score and Sound Design for Short Film Directed by Ben Solomon

Premiered at MOMA, NYC April 2025 and on Nike SNKRS

1995 : The First Year Of The Future - The fantasies anxieties and ambitions that dominated the 20th century broke through into material reality that year. The AirMax 95 captured this shift in a rare feat of design. 30 years later the 95 still has that feeling of “the future.” Sneakers have no cultural significance or implied meaning at the time of creation.

Cultural significance emerges when a community INDEPENDENTLY adopts these consumer items and imbues them with meaning through their own customs and visual language.

This film is a brief exploration of the time period that followed 1995 through the insular world of New York City Graffiti.